Well it looks we have another company to throw to the fire, so to speak. Today, Intuit, the technology company behind the popular accounting software QuickBooks, announced they would help a small business reach new heights by sponsoring them in a public voted contest “Small Business, Big Game”. Intuit recently purchased ad space for the 2014 Super Bowl, however, they decided to not use the million dollar space for themselves, rather, they wanted to help launch a small business into the stratosphere of advertising by giving them a coveted Super Bowl ad spot.
Intuit set up a voting site where users could vote and businesses can compete in a chance to make history, well, for someone who is not NORML, apparently. The monster machine behind pro legalization nationwide, NORML, submitted a tasteful message to be entered into the contest. Despite an overwhelming win in the votes for both round one and round two, Intuit pulled the plug in the final round of voting removing NORML from the competition.
“It is unfortunate that Intuit seems to be relying more on outdated political values instead of overwhelming public opinion when it comes to selecting which entries advanced in their contest,” noted NORML Communications Director Erik Altieri, “As demonstrated by the outpouring of support and positive media coverage for our entry, the country was ready and eager to see an ad for sensible marijuana law reforms during the most watched TV program of the year. This could’ve been a win for all groups involved, but instead Intuit will likely have only generated ill will for itself amongst the 58% of Americans who now support ending our country’s war on marijuana.”
Marijuana legalization is a tough pill to swallow, so for any company to touch the subject is always a dodgy move either way you go. While it was a bold move to stiff the American public in what was supposed to be a show of democracy, we see what we have seen time and time again, nothing but cowardice.
Despite the unfair exclusion from the competition, NORML still scored a touchdown putting a nice big point gap in the game of pro legalization vs anti legalization with all the media coverage gained by their efforts.
About The Author